Unravel provides insight into emotions and behavior to measure the impact of branding and marketing. One of their solutions uses Virtual Reality combined with eye-tracking and EEG data. There they can measure the impact of Point of Sales promotions within a supermarket in advance and advise on the best setup.
ImproVive remodelled their virtual supermarket and adjusted the integration with existing third-party software.
“Improvive performed a great and swift job, in modifying our VR-supermarket. Even with holidays and deadlines, Roger and his team were flexible and adaptive to adjust to our needs. A great collaboration!
Tim Zuidgeest, Unravel
