SWEET! is an immersive installation by DROPSTUFF Media that transforms a traditional candy shop into a playful reflection on sugar, desire and our growing appetite for AI. Visitors enter a space where all candy is white, acting as a blank canvas for generative visuals, sound and scent. The installation had its premiere at SXSW 2025.
ImproVive contributed to the experience by designing and developing the AI avatar interaction that guides visitors through the installation.
The installation links the dopamine rush of sugar consumption to the rising appetite for AI. It playfully asks: are we becoming AI-obese?
